Facebook Blueprint: What is it and what’s the value?
Facebook Blueprint is the e-learning marketing education platform of Facebook. Marketers can access almost 100 different eLearning courses teaching them about the best practices of Facebook and Instagram marketing in all aspects. But why does it exist and what’s the value of Facebook Blueprint?
Next to an online eLearning program, Facebook Blueprint also offers a certification program called Blueprint Certification. This certification program lets marketers earn certification by passing two exams, one core exam about the principles of Facebook advertising and one advanced exam about planning or buying at Facebook.
Marketers who have earned the title of Facebook Blueprint Certified Planner and/or Buyer are proficient in Facebook advertising. The certification shows expertise and gives trust to companies and customers that you know what it takes to create killer marketing campaigns on Facebook and Instagram that will help achieve their business goals.
Earning the Blueprint Certification